Hotel Marketing Ideas
So much of the information is easy to obtain. last year, groups or events in hotels, etc., can be retrieved from internal PMS data. Te determine if school and public holidays affect you, you should run the arrival statistics for last year holidays per feader market country on their vacation. This way you can see if a particular school or vacation from a certain country affect your hotel. It allows you to draw it wisely with promotions and packages this year.
We have done one leg work for you and put together an international holiday for half of Europe. It includes travel and national festive days in the UK, Ireland, Netherlands Amsterdam Hotels, France, Belgium, Spain and provincial festivities in Catalonia, Portugal, Italy, Austria, Switzerland, Denmark, Sweden, Norway and Finland.
We use this calendar for the hotels we manage to determine whether any country-specific holidays affect our demand for a negative or positive way. It also allows us to create campaigns targeting specific holidays or celebrations. The document is based on Google Docs, shared with all our customers to develop and add countries and holidays We work together to become stronger.
Data and information from the demand calendar can now be integrated into your OTB on the books and pick-up summaries. It gives you a much broader view of where the hotel is the direction.